水滴保陷“误触”扣费风波,信任基石正被侵蚀
Xin Lang Cai Jing·2026-01-13 03:37

Core Viewpoint - Waterdrop Insurance is facing significant backlash due to complaints about unauthorized deductions from users, particularly affecting elderly individuals who are less digitally savvy [5][7][23]. Group 1: Incident Overview - A recent incident highlighted a middle-aged woman who was charged 194 yuan for an insurance policy she never purchased, leading to widespread outrage on social media [2][21]. - Complaints about Waterdrop Insurance have surged, with over 2,200 complaints reported on the Black Cat Complaints platform, primarily concerning unauthorized charges and automatic renewals [5][23]. - Many users reported similar experiences where elderly family members inadvertently activated online payments through accidental clicks on ads or links, resulting in multiple insurance charges [7][25]. Group 2: User Rights and Challenges - Consumers face significant challenges in reclaiming unauthorized charges, often struggling to reach customer service for assistance [8][26]. - In some cases, banks have stepped in to help customers recover funds, demonstrating the need for better consumer protection mechanisms [8][26]. - The methods through which users are inadvertently signed up for Waterdrop Insurance include clicking on marketing links and being misled by promotional offers [8][26]. Group 3: Business Model Analysis - Waterdrop's business model consists of three main components: Waterdrop Fundraising (crowdfunding), Waterdrop Insurance, and medical services, with the fundraising aspect serving as a traffic generator [9][27]. - As of mid-2025, Waterdrop Insurance generated 13.97 billion yuan in revenue, accounting for 87.74% of total revenue, with a year-on-year profit increase of 27.85% [10][28]. - The company collaborates with over 100 insurance providers, offering nearly 2,000 products, which has significantly reduced customer acquisition costs [10][28]. Group 4: Financial Performance and Market Response - Despite negative publicity, Waterdrop's financial performance remains strong, with a net revenue of 9.75 billion yuan and a net profit of 1.58 billion yuan in Q3 2025 [11][29]. - Insurance-related revenue reached 8.7 billion yuan, marking a 44.8% year-on-year increase, attributed to the integration of AI technology across various operational aspects [12][30]. - However, the company's stock price has plummeted over 80% since its IPO, indicating a disconnect between financial performance and market perception [12][30]. Group 5: Regulatory Pressures and Compliance Issues - Waterdrop Insurance is under increasing regulatory scrutiny, with the Shanghai Consumer Protection Committee highlighting several issues related to its insurance products [13][31]. - The company has faced penalties for misleading marketing practices, including discrepancies between advertised and actual policy terms [14][32]. - Recent fines for false business information further indicate systemic compliance issues within the company [15][33]. Group 6: Industry Reflection and Future Challenges - The internet insurance sector is undergoing significant changes, with new regulations raising entry barriers and prompting the removal of several products from the market [17][35]. - Waterdrop faces the challenge of balancing commercial interests with social responsibility, as its business model blurs the lines between charity and profit [17][35]. - The company's reliance on AI technology for operational efficiency is juxtaposed with ongoing consumer complaints, raising questions about the ethical implications of its business practices [17][35].