视频丨“新国补”落地近两周 各地消费市场迎来“换新”热潮

Core Viewpoint - The implementation of the "old-for-new" national subsidy policy has sparked a surge in consumer spending across various sectors, including automobiles, home appliances, and digital products. Group 1: Automotive Sector - In Jiangsu Province, the subsidy for purchasing new vehicles is calculated based on a percentage of the vehicle price, with electric vehicles receiving a 12% subsidy (up to 20,000 yuan) and traditional fuel vehicles receiving a 10% subsidy (up to 15,000 yuan) under scrapping scenarios [3] - The "new national subsidy" has been in effect for nearly two weeks, leading to a "replacement" boom in the consumer market [4] Group 2: Home Appliances and Digital Products - The subsidy policy for home appliances requires participating products to meet "first-level energy efficiency" standards, covering six categories such as refrigerators and washing machines, with a subsidy of 15% of the final price, capped at 1,500 yuan per item [6][12] - Digital products like smartphones and tablets priced under 6,000 yuan are eligible for a 15% subsidy, with a maximum of 500 yuan per item [12] - The implementation of the "old-for-new" policy has significantly increased consumer purchasing intent, as evidenced by consumer feedback on discounts received [6][10] Group 3: Market Impact and Consumer Behavior - In Shanxi, the subsidy program for home appliances and digital products commenced on January 9, 2023, further boosting sales in these categories [10] - In Hebei Province, the new subsidy policy has led to over 130 million yuan in subsidies utilized from January 1 to 9, driving sales exceeding 920 million yuan [15]