“新国补”落地近两周 各地消费市场迎来“换新”热潮

Core Viewpoint - The new "National Subsidy" policy has been implemented for nearly two weeks, leading to a surge in the consumption market in Jiangsu, particularly in the automotive sector [1]. Group 1: Automotive Sector - The subsidy for automobiles is calculated based on the vehicle price, with consumers able to receive up to 20,000 yuan for purchasing new energy vehicles and 15,000 yuan for traditional fuel vehicles under specific conditions [2][5]. - In the context of scrapping and updating, new energy vehicles receive a subsidy of 12% of the vehicle price, while traditional fuel vehicles receive 10% [5]. Group 2: Home Appliances and Digital Products - The policy mandates that participating home appliances must meet "first-level energy efficiency" standards, covering six categories including refrigerators and washing machines, with a subsidy of 15% of the final price, capped at 1,500 yuan per item [7][11]. - Digital products such as smartphones and tablets priced under 6,000 yuan are eligible for a 15% subsidy, with a maximum of 500 yuan per item [11][12]. - The implementation of the "National Subsidy" has significantly increased consumer purchasing intent, as evidenced by consumer feedback on the benefits of the subsidies [7]. Group 3: Market Impact - The launch of the subsidy program has led to a notable increase in sales, with over 1.3 billion yuan in subsidies utilized in Hebei province alone, driving sales exceeding 9.2 billion yuan from January 1 to 9 [12]. - Retailers are enhancing consumer experience by offering "one-stop" services for old product recycling, which further incentivizes purchases [9].