北京图书订货会：以书为媒促文旅 融合出版有新意

Core Viewpoint - The 38th Beijing Book Fair showcased innovative cross-industry integration in publishing, particularly through the combination of literature and cultural tourism, which is driving a transformation in the cultural industry and promoting a reading culture in society [1][3]. Group 1: Event Highlights - The event featured performances by the Ulan Muqir team from Dongsheng District, Inner Mongolia, which included traditional Mongolian music and dance, attracting significant audience engagement [1]. - The "Erdos·Dongsheng City Promotion and Local New Book Recommendation" event highlighted local literature, including the novel "The Love of Chaganbulag," which reflects the experiences of rural youth and their aspirations for rural revitalization [3][4]. Group 2: Literature and Cultural Integration - The integration of literature with tourism and film is becoming increasingly popular, with works like "The Love of Chaganbulag" being adapted into a microfilm, enhancing visibility through social media [3]. - Other notable works presented included "The Story of the Grassland of Ordos" and "Impression of Rongdu," aimed at enriching the shared spiritual home of the Chinese nation through diverse narratives [3]. Group 3: Regional Cultural Promotion - Authors from Inner Mongolia and Jiangsu showcased their works that emphasize local culture and contemporary themes, such as "My Ordos Fellow" and "The Woven Tapestry of the Hot Land," which highlight regional characteristics and stories [6]. - The Jiangsu exhibition area featured "Su Super" themed books that successfully integrated sports and cultural tourism, demonstrating the potential for cross-industry collaboration in publishing [6]. Group 4: New Releases and Cultural Impact - The Xinjiang Youth Publishing House launched the book "Success Comes with Horses," which coincides with the release of a film, promoting the cultural significance of the Yili horse and its historical context [7]. - The film aims to introduce Chinese horse culture to a global audience, emphasizing themes of perseverance and loyalty that resonate across cultures [7].