Chinese Innovation Shines at CES! STARAY 3D Printed Integrated Shoes Astonish the World

Core Insights - CES 2026 highlighted cutting-edge AI technology, with Hangzhou Staray Technology Co., Ltd (STARAY) showcasing its innovative 3D printed integrated shoes, gaining significant attention for its smart manufacturing capabilities and globalization strategy [1] Group 1: Product Experience - Attendees at CES experienced 3D printed footwear for the first time, noting sensations such as lightweight, flexible, and snug, leading to a high volume of on-site orders for STARAY [2] - STARAY's product philosophy emphasizes daily walking comfort, aiming to make shoes a supportive companion for long hours of walking and standing, resonating with diverse audiences [4] - The integrated shoe structure of STARAY's products reduces discomfort associated with traditional footwear, enhancing the natural walking experience through a supportive lattice design [5] Group 2: Design and Comfort - STARAY's footwear strikes a balance between technology and everyday life, providing a comfortable experience that is neither too rigid nor too loose, making it suitable for all-day wear [7][8] - The brand's design language is appreciated for its simplistic yet futuristic aesthetic, allowing the shoes to fit seamlessly into various cultural contexts without overemphasizing functional attributes [9] Group 3: Recognition and Manufacturing - STARAY received the Best Media Impact Innovation Award at CES, reflecting a consensus that when technology translates into comfort, it becomes more appealing to consumers [11] - The manufacturing process of STARAY focuses on sustainability, utilizing a bio-based, glue-free method that aligns with environmental values, reducing resource waste and energy consumption [12] Group 4: Globalization Strategy - Since its establishment in 2020, STARAY has developed a globalization framework encompassing R&D, design, manufacturing, and branding, with a design center in Italy and localized production lines [14] - The brand has successfully entered key consumer markets such as Japan, the United States, and Europe, establishing a phased presence in Japan through direct operations and boutique channels [14] Group 5: Long-term Vision - The founder emphasizes that STARAY's focus is not solely on leading technology but on delivering a precise, comfortable walking experience, viewing footwear as an extension of lifestyle [16] - STARAY aims to establish a long-term value path for Chinese innovation, ensuring its products resonate with global consumers and enhance the reputation of Chinese manufacturing [17]