Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) Chaoyang Branch has upgraded its service environment and introduced innovative service models to enhance convenience and security for elderly customers through a series of tailored activities [1] Group 1: Service Enhancements - The bank has implemented comprehensive modifications to create an age-friendly environment, including the installation of suitable seating, magnifying glasses, reading glasses, and emergency medical kits [1] - Smart teller machines have been upgraded with a "Senior Mode," featuring enlarged text and simplified operation processes, along with voice navigation capabilities [1] - Safety features such as non-slip handrails and wheelchair ramps have been added to ensure barrier-free access from the lobby to the counters [1] Group 2: Educational Initiatives - The bank has moved beyond traditional lecture formats to create accessible and practical elder education classes, including self-produced short plays that depict common scams and teach emergency interception techniques [1] - Interactive quiz cards have been designed to transform key points on preventing illegal fundraising and telecom fraud into engaging questions [1] Group 3: Community Outreach - A "Senior Service Pioneer Team" has been established to provide on-site services such as account opening and social security activation for elderly community members [1] - The bank has introduced dialect service positions to assist in managing retirement savings and has paired staff with elderly customers to help them master digital banking skills, thereby bridging the "digital divide" [1]
举办敬老宣传活动