Core Insights - The "Nongnong e Chain" digital platform is transforming rural property rights management and financing, enabling farmers to earn additional income through digital asset participation [1][2][3][4][5] Group 1: Digital Transformation of Rural Property Rights - The "Nongnong e Chain" platform allows for the digitalization of land management, significantly reducing the time required for property rights verification from weeks to 1-2 days [2] - The platform has created a closed-loop system for property rights management, including confirmation, transfer, and supervision, enhancing governance efficiency in rural areas [2] - Currently, the platform has integrated 60 rural collective economic organizations and 2,210 farmers, achieving comprehensive coverage in the tax Guo Town [2] Group 2: Financial Innovation and Economic Impact - The platform facilitated a financing of 1.52 billion yuan for a smart agriculture project, which was previously hindered by lack of collateral [3] - The project is expected to generate 4.3 billion yuan in revenue and create over 7,500 job opportunities, contributing 1.4438 million yuan in income for farmers [3] - The "Nongnong e Chain" service model addresses information asymmetry between farmers and banks, ensuring that farmers retain land while securing bank loans [3] Group 3: Promoting Shared Prosperity - The platform has introduced a "service fee feedback" mechanism to incentivize farmers to participate in digitalization, rewarding them based on their engagement level [4] - For example, a farm that digitized 148.06 acres of land received over 8,000 yuan in additional rewards for the village collective and 49 farmers [4] - This model of transforming data into assets and generating income positions farmers as key beneficiaries of digital rural development [4] Group 4: Future Prospects - The city of Zaozhuang is leveraging the "Nongnong e Chain" platform to build a new ecosystem for rural revitalization, focusing on digital property rights, inclusive finance, and shared benefits [5] - As more participants join the platform, the digital dividends from the land are expected to continue to grow, providing a model for national digital rural construction [5]
“农农e链”让农户共享数字红利
Jin Rong Shi Bao·2026-01-13 04:41