晋商银行朔州分行：党建领航 实干为笔 绘就温暖银行新图景

Core Viewpoint - The Shuo Zhou Branch of Jinshang Bank emphasizes the integration of party building and practical action to enhance financial services, aiming to create a "warm bank" culture that resonates with customers [1][2]. Group 1: Party Building and Practical Action - The branch views party building as a cornerstone for team development, implementing measures such as theoretical training and establishing "Party Member Pioneer Posts" to foster a culture of practical effectiveness [2]. - Party members lead by example in policy learning and business compliance, translating the mission of serving the real economy into daily actions [2]. Group 2: Performance and Customer Value - Since 2025, the team has achieved significant results, with average daily personal deposit growth reaching 2.29 billion, exceeding targets, and maintaining the top position in wealth management product sales [3]. - The team's commitment to practical culture is reflected in their strategic execution, focusing on personalized solutions and one-stop services to build customer trust and market recognition [3]. Group 3: Service Quality and Customer Engagement - The team integrates practical spirit into service processes, establishing a standardized customer maintenance system and utilizing warm communication to address customer needs [4][5]. - Digital tools like WeChat are employed to create seamless online and offline services, ensuring timely professional consultations and responses [5]. Group 4: Innovation and Development - The team explores new service models that combine public and private sectors, shifting from a sales-centric to a value-centric approach, providing long-term solutions based on professional assessments [6]. - These innovations aim to solve real problems and enhance customer experiences, representing an evolution of practical spirit in the modern context [6]. Group 5: Culture and Integrity - The team combines practical spirit with integrity through regular education, signing integrity commitments, and conducting risk self-checks to reinforce compliance [7]. - They promote a culture of mutual support and community engagement, delivering financial knowledge to the public and fulfilling social responsibilities [7]. - The practical spirit is embedded in the bank's culture, manifesting in sincere service, professional solutions, and stable performance, contributing to the "warm bank" ethos [7].