入境游市场热 张家界武陵源年入境游客首破100万

Core Insights - The Wulingyuan District in Zhangjiajie is projected to receive 1.0076 million inbound tourists by 2025, marking a year-on-year growth of over 25% and achieving a record high with visitors from 183 countries and regions, an increase of 15 from the previous year [1] Group 1: Tourism Growth and Development - The inbound tourism market in Wulingyuan is thriving, benefiting from an expanding "visa-free" network and the allure of the "Avatar" film series filming locations, making it a popular destination for international travelers [1] - The district is enhancing its tourism offerings by upgrading products and services, transitioning from "convenient check-ins" to "deep immersion" experiences, with new attractions and international events planned throughout the year [2] Group 2: Marketing and International Collaboration - Wulingyuan is actively building a global marketing matrix, collaborating with international tourism platforms to enhance its digital sales system and promote its unique attractions, including the "Avatar" experience [3] - The district is participating in overseas promotional activities and fostering partnerships with foreign regions to optimize its visitor demographics and increase the number of international tourists [3] Group 3: Night Tourism and Cultural Experience - To enrich the nighttime experience for inbound tourists, Wulingyuan is developing a high-quality night economy along the scenic riverside, integrating natural landscapes with light technology and offering diverse cultural experiences [3] - The district is creating a vibrant atmosphere with various entertainment options, including drone light shows and local artisan markets, allowing visitors to engage with the unique local culture [3] Group 4: Future Plans and Strategic Focus - Wulingyuan aims to continue its transformation into a world-class tourist destination by focusing on smart, international, and human-centered upgrades, targeting Southeast Asian and European markets with customized high-end products [4]