“十五五”开好局起好步丨从“看”电影到“走进”电影 老片厂找到新赛道

Core Insights - The development of the virtual reality (VR) hardware industry in China is maturing, leading to increased interest in VR films, particularly in the XR cinema in Xi'an, which offers an immersive viewing experience that allows audiences to interact with the film [1][3] Group 1: XR Cinema Experience - The "Wujie XR Cinema" in Xi'an provides a unique viewing experience where audiences can "walk into" the movie rather than just watching it, utilizing lightweight, high-definition, and low-latency equipment [1][5] - This immersive viewing experience is attracting a younger audience and revitalizing traditional film production facilities [1] Group 2: Production Innovations - XR technology is transforming film production by eliminating the need for physical sets and reducing costs and time; directors can switch scenes instantly within the same virtual studio [3][5] - The advancements in XR technology have made it a practical tool for film crews, moving it from a "laboratory concept" to a widely used production asset [5] Group 3: XR Ecosystem Development - Xi'an is building a comprehensive XR film ecosystem, with technology companies focusing on core hardware, professional virtual production teams at Xi'an Film Group, and the establishment of XR cinemas and cultural tourism experience centers [7] - The "Yingpu·Chinese Film AI Creation Platform" launched by Xi'an Film Group assists in scriptwriting and video generation, with an upcoming XR module that will enhance spatial storytelling capabilities [9] Group 4: National Standards and Future Prospects - The establishment of the first "National Virtual Reality Film Technology Innovation Center" in Xi'an signifies the development of technical standards, content quality, and equipment certification for XR films in China [11] - The transition from individual projects to a systematic approach in XR filmmaking is underway in Xi'an, marking a significant leap from experimentation to industrialization [11]