官宣！赵长江加盟智界汽车，放言鸿蒙智行首款MPV“三年内无对手”，V9要冲击50万元级高端市场

Core Viewpoint - Zhao Changjiang, former general manager of sales at Tengshi and general manager of Tengshi Fangchengbao, has officially joined Zhijie Automobile as executive director and executive vice president, indicating a strategic move to enhance marketing capabilities for the brand [1][4]. Company Developments - Zhao Changjiang is recognized for his significant contribution to Tengshi, particularly in creating the successful Tengshi D9 model, which helped revitalize the brand [4]. - Zhijie Automobile, a collaboration between Chery Group and Huawei, has struggled to achieve market success similar to its competitor, Wenjie, with its first model, Zhijie S7, facing challenges in gaining traction [4][5]. - The second model, Zhijie R7, experienced a decline in sales from over 10,000 units per month to around 2,000, prompting the launch of a "Brand 2.0 Strategy" in August 2025, which has since led to a rebound in sales [5]. Product Launches - Zhijie plans to launch its first MPV, Zhijie V9, in 2026, which will feature advanced technology and a significant range, with a maximum CLTC range of 1,250 kilometers [5][6]. - The Zhijie V9 is positioned in the mid-to-high-end MPV market, targeting a price range of 500,000 yuan, and aims to leverage Huawei's intelligent technology as a key selling point [6][7]. Market Context - The mid-to-high-end MPV market in China is rapidly evolving, with approximately 70% of the market share held by such products as of November 2025, and a year-on-year growth of about 8% in sales [6]. - The competitive landscape includes traditional fuel vehicles and hybrid models, with notable performances from Tengshi D9 and Lantu Dreamer [6]. Strategic Importance - The Zhijie V9 is crucial for the brand's market expansion and image enhancement, with Zhao Changjiang expected to replicate the success of Tengshi D9 in this new role [7][8]. - The Zhijie Super Factory in Wuhu is prepared for the production of Zhijie V9, featuring advanced automation and AI integration, which aims to resolve production and delivery bottlenecks [8].