小程序买卡 APP才能用？哈啰专享骑行卡被指诱导消费者

Core Viewpoint - The article highlights a controversy regarding the pricing and usage restrictions of Hello Bike's riding cards, which has led to consumer complaints about misleading marketing practices and potential legal violations [1][5][6]. Group 1: Consumer Complaints - Users have reported that purchasing a riding card through Alipay did not provide the expected discounts, as the card was labeled "APP exclusive," limiting its use to the Hello Bike app only [2][5]. - Many users feel that the marketing strategy employed by Hello Bike forces them to download the app to access discounts, thereby increasing their burden when using the service [5][6]. - A specific case involved a user who was charged 1.5 yuan despite purchasing a card that was supposed to offer discounts, leading to multiple reminders from Hello Bike to pay the outstanding amount [2][5]. Group 2: Legal Analysis - Legal experts have indicated that Hello Bike's marketing practices may violate consumer protection laws, as the limitations on the use of the riding card were not clearly communicated to consumers [6][12]. - The advertising laws stipulate that any claims regarding products or services must be clear and not misleading, which Hello Bike's practices may contravene [6][12]. - The use of "no refund" policies for certain products, such as the "constellation fortune card," has also been criticized as potentially illegal under consumer rights regulations [12]. Group 3: Company Background - Hello Bike was established in September 2016 and is headquartered in Shanghai, initially focusing on shared bicycle services and now expanding into broader mobility and local services [4].