人文经济激活消费新动能丨风物新香，满城烟火——贵阳消费“新三样”展现城市人文经济风貌

Core Insights - The article highlights the emergence of a new lifestyle in Guiyang, characterized by the rise of coffee, new tea drinks, and craft beer, collectively referred to as the "new three items" of consumption, reshaping the city's cultural and economic landscape [1][3] Group 1: Growth of New Consumption Trends - Guiyang's coffee and tea drink consumption grew by 52.8% in the first three quarters of 2025, with over 3,000 coffee shops and more than 1,200 craft beer bars, ranking among the highest densities in the country [1][2] - The local beverage brand "去茶山" (Go Tea Mountain) has expanded to over 60 stores across 11 cities, serving around 20,000 customers daily, with 88% of them aged between 25 and 35 [1][2] Group 2: Product Innovation and Local Integration - "去茶山" has created popular products like the "Cheese Guizhou Tongren Matcha Fresh Milk Tea," which combines local matcha with cheese, and is expected to sell over 2,500 tons of matcha in 2025 [2] - "黑石咖啡" (Black Stone Coffee) has innovatively blended local ingredients like prickly pear with coffee, showcasing the potential for cross-industry integration [2] Group 3: Craft Beer Market Dynamics - The craft beer brand TripSmith produces nearly 2,000 tons of beer annually and has won awards for its innovative flavors, such as sour beer made from local strawberries and apricots [3] - Guiyang's craft beer bars have a high density, with 1,200 establishments contributing to significant local economic activity, including a cultural promotion event that attracted nearly 150,000 participants [3] Group 4: Urban Development and Economic Impact - Guiyang has renovated 1,141 back streets, transforming them into vibrant dining and cultural commercial areas, enhancing the overall consumer experience [4] - The city's GDP reached 577.741 billion yuan in 2024, with the tertiary sector accounting for over 60%, indicating a shift towards service-oriented economic growth driven by new tea drink industries [5]