关注影视ETF（516620）投资机会，市场关注票房结构分化与行业转型

Group 1 - The core viewpoint is that the AI application and domestic demand will continue to drive growth in the media industry, particularly in digital marketing, e-commerce, content, and experience economy by 2026 [1] - The digital marketing sector is leveraging GEO (Generative Engine Optimization) technology as a new optimization method in the AI era, enhancing visibility and ranking in generative AI search results to attract precise traffic, with companies like BlueFocus already positioning themselves [1] - The film industry is set to benefit from high-quality visual blockbusters, with the 2026 Spring Festival already scheduled for films like "Fast Life 3," which is expected to stimulate viewing demand due to a high revenue-sharing ratio in theaters [1] Group 2 - The micro-short drama market is projected to reach a scale of 67.79 billion yuan by 2025, surpassing the box office revenue of films during the same period, thus becoming a major force in digital cultural consumption [1] - The comic drama market is also experiencing explosive growth, with over 75.7 billion views on Douyin throughout the year, and it is expected to exceed a scale of 20 billion yuan [1] - The film ETF (516620) tracks the CSI Film Index (930781), which selects listed companies involved in film production, distribution, and screening from the A-share market, reflecting the overall performance of the film and entertainment industry [2]