平安证券投教基地携手平安财萌，解锁Z世代理财新视界

Core Insights - The live broadcast titled "Youth 'Money' Journey: Real Financial Perspectives of College Students" successfully concluded, focusing on the financial literacy of Generation Z, with over 4.51 million exposures and more than 310,000 viewers [1][3] - The event emphasized the importance of rational investment and featured interviews with college students who shared their personal financial experiences, making financial knowledge accessible and relatable [3][12] Group 1: Event Overview - The live broadcast was conducted under the guidance of the Shenzhen Securities Association and involved collaboration with Ping An Securities, Ping An Financial Education, and customer service teams [1] - The event was streamed across multiple platforms, including Daily Economic News, Ping An Securities APP, and video accounts, highlighting its broad reach [1] Group 2: Key Themes and Discussions - The core theme of the broadcast was to "refuse blind following and establish a rational investment perspective," encouraging interactive discussions among participants [3] - The host initiated engagement by asking participants about their first awareness of financial management, leading to various responses from students [3] Group 3: Student Experiences - Student participants shared their diverse financial journeys, illustrating the transition from impulsive investment behaviors to more strategic and informed approaches [5][10] - For instance, one student transitioned from a "blind box enthusiast" to a "steady investor," emphasizing the importance of understanding risk before investing [5][6] - Another student highlighted the use of ETFs as a core investment tool, advocating for a balanced and strategic approach to investment [8][10] Group 4: Future Initiatives - The Ping An Securities education team plans to continue developing engaging financial education content tailored for students, aiming to enhance national financial literacy [14] - Future initiatives will include interactive financial literacy courses, educational games, and practical activities to integrate financial education into campus life [14]