It's Official: Apple and Alphabet Are Teaming Up for an AI-Powered Siri. Why This Is a Win for Both Companies.
Apple gets a faster path to a smarter Siri, while Alphabet gets Gemini in front of one of the biggest consumer audiences in the world.Apple (AAPL +0.33%) has big plans for AI (artificial intelligence) -- bigger than itself. It is bringing Alphabet's (GOOG +1.09%)(GOOGL +1.00%) Gemini models into the next generation of Siri. The two tech companies announced a multi-year collaboration on Jan. 12, which will lead to a "more personalized Siri coming this year." The collaboration is telling. It shows Apple is wi ...