手机品牌集体更名背后：成本压力下的命名游戏

Core Viewpoint - The recent trend of smartphone brands adopting "Pro" and "Pro Max" naming conventions is primarily driven by cost pressures rather than technological advancements or strategic product adjustments [1][4]. Group 1: Cost Pressures - The costs of storage components and core chips have been rising, challenging the existing product pricing structure [1][4]. - If the "standard" and "Pro" versions were priced according to actual costs in the new generation, their prices would significantly increase, with the "standard" version nearing the price of the previous generation's "Pro" version [1][4]. Group 2: Product Naming Strategy - To mitigate consumer sensitivity to price increases, manufacturers are renaming the new generation "standard" version to "Pro" and upgrading the planned high-end model to "Pro Max" [3][4]. - This strategy creates an appearance of product line continuity while effectively transitioning the pricing structure [3][4]. Group 3: Market Positioning - The market positioning of the original "standard" version is being filled by new models with further simplified configurations or by reclassifying older series products as entry-level in the new series [3][5]. - This approach may lead to noticeable differences in design and hardware configurations among the "standard," "Pro," and "Pro Max" versions within the same product series [3][5]. Group 4: Brand Response Variability - Different brands are responding to cost changes at varying paces, with some brands already implementing these strategies while others are hesitant due to market concerns [5]. - From 2026 onwards, there may be new naming conventions and product positioning across all product lines, not driven by long-term strategic planning or technological innovation, but as a response to rising raw material and manufacturing costs [5].