Zhong Guo Jing Ji Wang·2026-01-13 06:56Core Viewpoint - The real estate industry is gradually bottoming out and undergoing value reconstruction, adhering to the core concept of "long-termism" [1] Group 1: Sales Performance - In 2025, 10 real estate companies achieved sales exceeding 100 billion yuan, with 4 companies surpassing 200 billion yuan [1] - The top 10 companies by sales in 2025 were: Poly Developments (253 billion), Greentown China (251.9 billion), China Overseas Land & Investment (251.2 billion), China Resources Land (233.6 billion), China Merchants Shekou (186 billion), Vanke (178 billion), Jianfa Real Estate (156 billion), China Jinmao (135 billion), Yuexiu Property (128 billion), and Binjiang Group (105 billion) [2] Group 2: Investment Trends - The investment amount in 2025 reflects the industry's situation, with state-owned enterprises dominating the top ten in investment [2] - China Overseas Land & Investment, China Resources Land, Poly Developments, and China Merchants Shekou accounted for over 30% of the total investment among the top ten companies [2] - Private enterprises showed signs of recovering investment confidence, with total land acquisition exceeding 100 billion yuan in 2025, marking an 8% year-on-year increase [3] Group 3: Market Outlook - The year 2026 is expected to be a pivotal year for the industry, with ongoing debt restructuring among real estate companies and a focus on completing housing delivery tasks [3] - The market is anticipated to seek a new supply-demand balance while maintaining a stable adjustment, with potential structural recovery in residential market transactions [3] - The average annual sales area of new residential buildings in the next five years is projected to remain between 700 million and 800 million square meters [4] Group 4: Company Visions for 2026 - Poly Developments aims to enhance its core value through refined operations and digital marketing while expanding into property services and light-asset construction [5] - Greentown China focuses on product innovation and community service, emphasizing high quality and sustainability [6] - China Overseas Land & Investment plans to deepen its core business and enhance its competitive edge through technology and investment [7] - China Resources Land intends to accelerate its strategic layout and ensure high-quality project execution [8] - China Jinmao aims to become a leader in product innovation and sustainable development through a three-step strategic plan [9] - Yuexiu Property emphasizes high-quality growth through enhanced service offerings and community engagement [10] - Country Garden is shifting its focus from housing delivery to optimizing its debt structure and restoring normal operations [11] - China Communications Construction Company is committed to urban deep cultivation and digital transformation [12]