2026年文化产业十大趋势出炉

Core Insights - The "2026 Peking University Report" outlines the top ten trends and characteristics of the cultural industry for 2025 and forecasts for 2026, emphasizing the importance of expert opinions in shaping the annual academic theme [1] Group 1: Cultural Industry Trends - Digital governance of cultural resources will continue to deepen, driven by national digital strategies, enhancing the precision of data collection and restoration through technologies like AI and 3D modeling [2] - AI Agents will empower individuals in the cultural and tourism sectors, lowering professional barriers and enabling rural tourism influencers and intangible cultural heritage inheritors to become "super individuals" [3] - Globalization and digitalization are driving the transformation of local culture for international markets, as seen in successful cultural products that effectively communicate Chinese stories while minimizing cultural discounts [4] - The "14th Five-Year Plan" will support the cultural industry through a dual drive of policy and market forces, fostering innovation and high-quality development [5] - Cultural data will shift from being an auxiliary tool to a core driver of brand development, transforming the industry’s value chain and business models [6] Group 2: Technological Integration - Intelligent robots will become foundational infrastructure in the cultural and tourism sectors, enhancing visitor experiences and addressing labor shortages through advanced technology [7] - The integration of culture and tourism with various industries will create new business models and immersive experiences, driven by technology and ecological synergy [8] - The pet economy is emerging as a new growth point within the cultural tourism sector, creating pet-friendly services that cater to emotional consumer needs [9][10] - Cultural innovation is transitioning from conceptual exploration to practical implementation, with interactive and immersive experiences engaging younger audiences [11] - Agentic AI will revolutionize the creative process by autonomously managing tasks, leading to new business models and rapid product iteration [12]