Core Viewpoint - The Ministry of Civil Affairs and seven other departments have introduced measures to cultivate the elderly care service industry and promote the silver economy, aiming to enhance the vitality of various elderly care service providers and better meet the diverse needs of the elderly population [2] Group 1: Brand Development - The measures emphasize strengthening brand building for elderly care services, encouraging the establishment of distinctive brand signage and enhancing brand recognition [3] - Provincial civil affairs departments are encouraged to standardize the names and signage of various elderly care service providers to improve brand identification [3] - Support for trademark registration and protection for well-known brands in the elderly care sector is also highlighted [3] Group 2: Market Supply and Demand - The measures propose optimizing the supply of elderly care services and age-friendly products, promoting community-based service integration [4] - Encouragement for the development of specialized medical accompaniment services and mobile bathing services for the elderly is included [4] - The initiative also promotes the development of age-appropriate clothing and food products tailored to the elderly [4] Group 3: Supply-Demand Platform - Support for local governments to establish dedicated elderly care sections within existing platforms to enhance service demonstration and resource linkage is outlined [5] - The measures encourage the use of trade fairs and exhibitions to facilitate connections between manufacturers, service providers, and consumers in the elderly care market [5] - E-commerce platforms and supermarkets are encouraged to create special shopping events and interfaces for elderly consumers [5] Group 4: Technological Empowerment - The measures advocate for technological advancements in elderly care, including the use of big data, AI, and smart home technologies [6] - Support for the development of care robots and other innovative technologies to meet the daily needs of the elderly is emphasized [6] - The initiative encourages collaboration between elderly care institutions and technology developers to enhance user experience with smart products [6] Group 5: Development Environment - The measures call for the creation of a fair competitive environment for elderly care institutions, including the reform of classification and support policies [7] - Restrictions that hinder fair competition in government procurement processes for elderly care services are to be eliminated [7] Group 6: Standards and Certification - The establishment of national standards for elderly products and services is prioritized, along with a certification system to guide procurement practices [8] - The measures aim to protect the rights of the elderly by combating fraudulent practices and ensuring compliance in the elderly care market [8] Group 7: Support and Resources - Local civil affairs departments are tasked with providing regular updates on elderly population statistics and available support policies [9] - The measures encourage the establishment of a nurturing mechanism for elderly care service providers and the optimization of licensing processes [9] - Support for stable operations of elderly care institutions through land supply and financial assistance is also included [9]
视频丨优化养老服务发展环境 民政部等八部门出台多项措施
Yang Shi Xin Wen Ke Hu Duan·2026-01-13 07:12