Quan Jing Wang·2026-01-13 07:10Core Insights - The global home appliance industry has entered a mature stage with intense competition, yet Haier Smart Home continues to excel in the smart home sector, demonstrating its leadership through market performance and technological strength [1] - According to Euromonitor, Haier is projected to maintain its position as the world's largest brand in large home appliance retail volume by 2025, marking its 17th consecutive year at the top [1] - Haier's refrigerator, washing machine, wine cabinet, and freezer products have also retained their status as global leaders [1] Technology and Innovation - Haier's leading sales are attributed to its technological prowess, as evidenced by its top position in the IPRdaily's 2025 Global Smart Home Invention Patent Ranking with 4,667 published patent applications, achieving a 14th consecutive championship [2] - The company's technological innovations focus on solving user life challenges, with a user-centered smart home strategy that encompasses a comprehensive ecosystem covering clothing, food, housing, and entertainment [3][6] Smart Home Scenarios - Smart living room: The intelligent air conditioning technology can identify human positions, providing a "wind follows people" experience while automatically adjusting indoor temperature and humidity [3] - Smart kitchen: The intelligent cooking system addresses safety issues in traditional cooking, while the intelligent preservation system enhances the freshness of seafood for up to 60 days [3] - Smart bathroom: The intelligent bathing system can adjust to preferred temperatures instantly, offering a convenient bathing experience [4] - Smart balcony: The intelligent laundry system allows for differentiated care of various fabric types, improving efficiency [5] Comprehensive Leadership - Haier's technological innovation extends beyond patents, leading in standards, national recognition, and industrial design, with 12 Chinese patent gold awards, participation in 116 international standards, and 840 national/industry standards [7] - The company has received 6 international design gold awards and 3 Chinese excellent design gold awards, along with 17 national science and technology progress awards [7] Global R&D and Collaboration - Haier has established a global innovation R&D system with over 10+N centers and an online HOPE innovation ecosystem that connects more than 250,000 experts and gathers over 1 million global resources for continuous innovation [9] - The company emphasizes a user-centered approach and aims to lead the evolution of smart living by continuously collaborating with users and adapting to the times [9]