Core Insights - In 2025, the Chinese automotive market faced intensified competition, particularly in the smart electric vehicle (EV) sector, where domestic brands made significant advancements, leading to growth challenges for mainstream joint venture brands. However, FAW Toyota managed to achieve a sales volume of 805,518 vehicles, marking three consecutive years of growth, a rare achievement in the industry [1] - FAW Toyota's strategy focused on the "oil-electric co-prosperity" approach, emphasizing product renewal, technology upgrades, and user engagement, which not only strengthened market competitiveness but also reshaped the brand's image in the smart electric era [1] Product Matrix Renewal - In 2025, FAW Toyota completed a systematic renewal of its product matrix, launching several key models that became market highlights. The pure electric vehicle bZ5, launched in June at a starting price of 129,800 yuan, aimed to break the stereotype of high prices for joint venture electric vehicles, offering four versions to meet diverse consumer needs [3] - The global sixth-generation RAV4 was also launched, reinforcing the brand's position in the SUV market with upgrades in design, intelligence, power, and safety, featuring a fuel consumption of only 3.99L per 100 km [5] - The upgraded Corolla, with a 50mm longer wheelbase and 75mm longer body, showcased improved comfort and fuel efficiency of 4.13L/100km, while also standardizing smart driving assistance across all models [7] User Value Enhancement - FAW Toyota deepened user relationships through innovative initiatives like the "Time Renewal Plan," converting its long-standing advantages in high resale value and reliability into tangible user benefits, alleviating concerns about vehicle depreciation [8] - The company established a rigorous certified used car system with over 660 certified used car sales stores and 97 used car centers nationwide, ensuring the reliability of trade-in vehicles and providing a two-year, 50,000 km nationwide warranty for certified used cars [8] Core Technology Advancement - In November 2025, FAW Toyota launched the IT'S TiME 3.0 technology brand, marking a comprehensive upgrade in smart technology, power technology, and hardware/software integration, providing a clear direction for the brand's smart electric transformation [9] - The TSS safety system was upgraded to version 4.0, utilizing big data to predict complex road risks, while the INP navigation driving assistance system, developed in collaboration with Momenta, featured advanced perception hardware and high computing power for complex driving scenarios [11] - The Toyota Space smart cabin incorporated advanced technology, including a high-definition display and dual perception systems for safety monitoring, creating a technologically advanced and safe environment for users [12] - FAW Toyota continued to enhance its hybrid technology, achieving significant upgrades in the fifth-generation intelligent hybrid system, which is capable of operating efficiently in extreme conditions [13] Conclusion - Reflecting on 2025, FAW Toyota demonstrated a strong performance amidst the accelerating transformation and fierce competition in the automotive industry, achieving steady growth and solidifying its leading position among joint ventures. The company plans to continue its "oil-electric co-prosperity" strategy, focusing on user-driven product and technology innovations to contribute to high-quality development in the smart electric vehicle sector [15]
油电共进+技术焕新 一汽丰田2025年以硬核实力书写合资转型新篇
Zhong Guo Zhi Liang Xin Wen Wang·2026-01-13 07:17