金融圈都在搞知识付费

Core Insights - The rise of knowledge payment platforms among financial professionals indicates a shift in the industry, where subscription numbers are becoming more important than investment ideas [2][20] - The trend reflects a broader need for reliable information sources among investors, while financial managers seek long-term clients [34][35] Group 1: Knowledge Payment Trends - Hong Hao's knowledge platform has increased its annual fee to 1499 yuan, generating a GMV of 12.586 million yuan within two months from 14,000 subscribers [1][19] - Li Bei's course, priced at 12,888 yuan, sold out in two days, earning 2.57 million yuan [1][19] - The media industry is generally considered a poor business, yet knowledge payment and private domain marketing are exceptions attracting many financial professionals [1][19] Group 2: Leveraging Strategies - Three types of leverage are essential for wealth creation: labor leverage, capital leverage, and the most crucial, the ability to replicate products with zero marginal cost, such as media [2][20] - New wealth is increasingly generated through media and digital platforms, allowing for significant income with minimal costs [21][22] Group 3: Individual Case Studies - Hong Hao and Li Bei effectively utilize all three types of leverage, with Li Bei's firm surpassing 10 billion yuan in scale by 2022 [22][24] - Hong Hao's recent fund performance has been inconsistent, but he claims a cumulative return of 718.77% over 20 years [24][27] - Both individuals excel in creating engaging content that attracts a large audience, enhancing their ability to monetize knowledge [27][28] Group 4: Market Dynamics - The financial industry is experiencing pressure due to salary reductions, prompting professionals to seek alternative income sources through knowledge payment [34] - The shift towards media and knowledge sharing is seen as a way to maintain relevance and attract clients in a competitive market [34][35] - Financial managers are increasingly targeting high-level executives and industry experts as clients, enhancing their market positioning [35][36]