陷“擦边营销”争议，金帝巧克力道歉

Core Viewpoint - The controversy surrounding Jindi Chocolate's marketing content has led to significant backlash from consumers, particularly due to perceived inappropriate implications in their promotional material [1][2][4]. Group 1: Marketing Controversy - Jindi Chocolate faced criticism for a promotional post on Xiaohongshu that included the phrase "The bear gets bigger? Is it something you can hold?" which was interpreted as having vulgar connotations [1][2]. - Consumers expressed discomfort with the marketing approach, with some parents stating they would not purchase the product for their children [2][6]. - In response to the backlash, Jindi Chocolate issued an apology, attributing the issue to an "automatic optimization feature" in their marketing system that generated inappropriate content without human oversight [2][4]. Group 2: Brand Response and Impact - Following the controversy, Jindi Chocolate took steps to hide the problematic content and paused all related marketing campaigns on Xiaohongshu, while forming a special team to review the marketing system [4][6]. - The initial apology did not quell the criticism, leading to a second apology that clarified the content was generated by the system and not manually created [4][6]. - The incident has negatively impacted Jindi Chocolate's brand reputation, with many consumers expressing their discontent by removing the brand from their shopping carts and unfollowing them on social media [6]. Group 3: Company Background - Jindi Chocolate, originally established in 1990 as Zhongliang Jindi Food (Shenzhen) Co., Ltd., was once a leading domestic chocolate brand [7]. - The company was acquired and restructured by Haolinjia Co., Ltd. in 2016, and is now planning a revival strategy for 2024 aimed at rekindling consumers' childhood memories associated with the brand [7].