Ge Long Hui A P P·2026-01-13 07:22Core Viewpoint - The merger of Guotai Junan and Haitong Securities marks a turning point in valuation improvement, with the potential for enhanced performance and market positioning in the brokerage industry [1] Group 1: Merger Impact - The merger is the first major case of a top-tier brokerage consolidation post the "924" policy, gaining recognition from regulators and stakeholders [1] - The combined entity is expected to catch up with CITIC Securities in terms of fundamentals, with some static indicators already surpassing CITIC Securities [1] Group 2: Performance Expectations - The company has adjusted its self-operated investment return rate assumption from 3.5% to 3.3% for Q4 2025, leading to a downward revision of the 2025 profit forecast [1] - For 2026-2027, the company is optimistic about improving efficiency in asset utilization and has raised market share assumptions for brokerage and investment banking businesses, resulting in an upward revision of performance forecasts [1] Group 3: Market Conditions - Under the current environment of external factors such as the relocation of household deposits and the Federal Reserve's interest rate cuts, Guotai Haitong is expected to exhibit better elasticity [1] - The combination of Haitong's balance sheet with Guotai's capital utilization efficiency is anticipated to yield a multiplier effect on performance [1] Group 4: Investment Rating - The company maintains a "Buy" rating for Guotai Haitong, with a target valuation indicating a potential upside of 28% from current levels [1]