What to Watch With AEO Stock in 2026

Core Insights - The Sydney Sweeney marketing campaign significantly improved American Eagle's brand perception and sales trajectory, leading to over 50% stock price increase in the past year [1][4][6] - American Eagle's revenue grew by 6% year over year in fiscal Q3, marking a recovery after previous declines, with comparable sales up by 4% [6][8] - The campaign successfully attracted conservative shoppers, contrasting with other brands that faced backlash for not aligning with conservative values [5][4] Financial Performance - American Eagle's stock has increased by 21% over the past five years, primarily due to a surge in the second half of 2025 [2] - In fiscal Q2, the company experienced a 1% year-over-year sales decline, but this reversed in Q3 with positive growth attributed to the Sweeney campaign [7][6] - The company reported a record-breaking Thanksgiving weekend, indicating sustained momentum into fiscal Q4 [8] Segment Performance - The Aerie segment, focusing on body positivity, has shown strong growth, with comparable sales increasing by 11% year over year in fiscal Q3 [10][11] - Aerie's performance was a bright spot during a challenging fiscal Q2, where overall company revenue declined [10] - The American Eagle brand's comparable sales only increased by 1% in Q3, highlighting the need for continued innovation beyond political marketing [9][11] Future Outlook - If American Eagle can maintain its current momentum, it has the potential for solid share price gains in 2026 [12] - The company must continue to innovate and release high-quality clothing lines to ensure positive returns for shareholders [9]