“大城养老”新画卷绘就“交银精彩”

Core Viewpoint - The Shanghai branch of the Bank of Communications (BoCom) is actively engaging in the aging population's financial services, implementing innovative strategies and collaborative models to enhance elderly care and promote silver economy consumption [4][5][6][7]. Group 1: Strategic Initiatives - BoCom Shanghai branch has been recognized for its efforts in the 2025 annual pension financial service competition, showcasing its commitment to developing a pension financial strategy tailored to Shanghai's unique characteristics [4]. - The bank has established a comprehensive support mechanism that integrates government, finance, and elderly care, facilitating regional development through partnerships with local governments and community initiatives [5]. Group 2: Product and Service Innovation - The bank has launched various financial products aimed at the elderly, including "Elderly Service Batch Loans" and "Elderly E-Loans," and has developed a comprehensive account system for elderly wealth management [6]. - BoCom has introduced over 382 elderly-friendly wealth management products and more than 170 insurance products specifically designed for individuals aged 70 and above, enhancing accessibility to financial services for seniors [6]. Group 3: Community Engagement and Support - The bank has created a volunteer team called "90 Silver Age" to promote digital literacy among the elderly, participating in initiatives like the "Digital Partner Program" in Shanghai [7]. - BoCom has been involved in various community projects, such as the "Elderly Welfare Vehicle" service and the establishment of social teaching points in collaboration with senior universities, extending its service reach to better support the elderly [6][7].