马年新春 邀你来沪过潮年

Core Insights - Shanghai's cultural and tourism market is gearing up for the upcoming Spring Festival with a wide array of activities and promotions aimed at both local residents and tourists [4][9]. Group 1: Event and Activity Highlights - A total of 2,570 unique activities will be launched during the Spring Festival, covering various aspects of travel including dining, accommodation, transportation, and entertainment [4]. - The first "Travel Super" competition has selected 150 high-quality travel guides from 3,125 submissions, focusing on themes like cultural performances and shopping experiences [5]. - Special "Year of the Horse" themed routes will be introduced, featuring traditional events such as the Yuyuan Garden Lantern Festival and local culinary experiences [5]. Group 2: Performance Market - The Shanghai performance market will see a significant increase in activity with 1,369 performances across 166 projects, including concerts, musicals, and children's plays [6]. - Notable events include large concerts featuring popular artists and high-quality international productions, alongside local performances that celebrate Shanghai's cultural heritage [6]. Group 3: Cultural Exhibitions and Heritage - Nearly 50 special exhibitions will be showcased, including the "Year of the Horse" zodiac exhibition at the Shanghai Museum and various other themed displays [7]. - A new Shanghai Pass will be available for 299 yuan, allowing access to 20 cultural venues, providing significant savings compared to the total ticket value of nearly 1,100 yuan [7]. Group 4: Community Engagement and Services - A series of community cultural activities will be launched, featuring nearly 1,000 events that promote local traditions and community engagement [8]. - Enhanced tourism services will be available, including a new immersive experience at key locations throughout the city, ensuring a smooth travel experience for visitors [8]. Group 5: Discounts and Promotions - Sixty popular attractions in Shanghai will offer discounts of up to 50%, with various promotional packages available for families and tourists [9]. - Special offers include discounted tickets for visitors born in the Year of the Horse and various bundled packages that combine accommodation with attraction access [9][10]. Group 6: Industry Initiatives - Major tourism companies are launching diverse promotional products, including discounted flight tickets and themed accommodation packages [10]. - Collaborations between Shanghai Pass and local hotel groups are creating comprehensive travel solutions that combine cultural experiences with lodging [10].