不买名牌买校牌

Core Viewpoint - The popularity of university-branded down jackets continues to rise, driven by their high quality, affordability, and emotional significance for students and alumni [1][2] Group 1: Product Quality and Pricing - University down jackets are made with solid materials and offer high cost-performance ratios, with many styles featuring over 600 grams of down filling priced around 500-600 yuan, compared to market brands that often charge two to three thousand yuan for jackets with less than 200 grams of filling [1] - The strategy of providing "quality at a low price" aligns well with the practical and rational consumption mindset of young people today [1] Group 2: Emotional and Cultural Significance - University down jackets serve as sentimental tokens for alumni, representing memories and connections to their alma mater, especially during alumni return events [1] - The trend of university-branded apparel reflects a broader movement in campus cultural products, evolving from simple branding to unique storytelling that incorporates professional depth and local characteristics [2] Group 3: Market Trends and Challenges - The demand for "name-brand school items" has sometimes led to a form of superficial symbol worship, with a mix of genuine and counterfeit products affecting the cultural landscape [2] - The growth of university down jackets over nearly a decade indicates a positive trend in campus cultural products, moving from mere memorabilia to meaningful companions in daily life [2]