Core Insights - The article highlights the transformation of local ingredients from Guizhou, such as prickly pear and matcha, into trendy milk tea that appeals to young consumers, creating a unique cultural experience [1][3] - The success of this "local flavor" milk tea is evidenced by long queues, with over 3,000 cups sold and wait times reaching nearly 9 hours during the opening of stores in cities like Nanjing and Hangzhou [1] Group 1 - The integration of local ingredients and culture has led to the creation of a new tea drink that serves as a cultural carrier for Guizhou's products [1] - The company has established deep ties with local farmers, sourcing 100 tons of prickly pear juice and 20 tons of matcha annually, contributing to rural revitalization [3] - The collaboration with intangible cultural heritage and tourism IP aims to create "natural living rooms," making each store a window for experiencing "drinkable Guizhou culture" [3] Group 2 - The combination of new tea drinks, cultural tourism, and rural revitalization is redefining the value of a cup of milk tea [5]
新潮饮品带动新消费丨一杯贵州“土味”奶茶，为何在全国多城排队3000杯？
Xin Hua Wang·2026-01-13 07:37