AI重塑互联网流量格局，推动营销战略加速向GEO转型，聚焦传媒ETF华夏（516190）和游戏ETF（159869）布局机遇

Group 1 - The core viewpoint of the article highlights that artificial intelligence is reshaping the internet traffic landscape, accelerating the marketing strategy transition towards GEO (Generative Engine Optimization) [1] - According to Semrush, AI-driven search is expected to capture 52% of the market share by January 2028, surpassing traditional search methods for the first time and continuing to expand its dominance [1] - The "2025 China GEO Industry Development Report" indicates that the global GEO market is projected to reach $11.2 billion by 2025 and soar to $100.7 billion by 2030, with the Chinese market also experiencing rapid growth, expected to reach $2.9 billion by 2025 and climb to $24 billion by 2030 [1] Group 2 - Zheshang Securities points out that the focus on Generative Engine Optimization (GEO) is primarily due to service providers planning to launch products or strategies in the first half of 2026, with major model manufacturers expected to introduce new policies in source governance and GEO optimization governance [1] - AI is catalyzing fundamental changes in traffic acquisition and content production, with a focus on GEO and AI-generated content (AIGC) as key themes, indicating that GEO is rapidly evolving from a technical concept to a marketing necessity [1] - The Media ETF Huaxia (516190) closely tracks the CSI Cultural and Media Index, with its constituent stocks highly overlapping with "GEO concepts"; the Gaming ETF (159869) tracks the CSI Animation and Gaming Index, leading the market in AI application content and accurately covering the overall performance of the A-share animation and gaming industry [1]