智造赋能供需协同，“广货行天下”写新篇

Core Viewpoint - Guangdong is launching the "Guangdong Products Going Global" spring action to help enterprises expand markets and boost sales, marking the beginning of the 2026 online promotion activities [1] Group 1: Event Overview - The spring action will kick off on January 15 in Foshan, featuring 12 promotional events, including 10 offline and 2 online, along with 18 supporting activities [1] - The initiative aims to showcase the brand transformation and upgrade of "Guangdong Products" [1] Group 2: Manufacturing Strength - Guangdong has established a comprehensive industrial system, covering all 31 manufacturing categories, with 15 industries, including electronic information manufacturing, ranking first in the country [1] - The province is transitioning from "Guangdong Manufacturing" to "Guangdong Intelligent Manufacturing," emphasizing digital transformation and high-end breakthroughs in traditional industries [1] Group 3: Cultural and Aesthetic Transition - The shift from "manufactured products" to "manufactured aesthetics" enhances the cultural and aesthetic value of "Guangdong Products," improving brand value and market recognition [2] - The design incorporates Lingnan cultural elements and modern aesthetic forms, contributing to the overall appeal of the products [2] Group 4: Strategic Importance - The spring action reflects Guangdong's proactive approach in the new development pattern, aiming to expand domestic demand and optimize supply structure [2] - The event's systematic and forward-looking nature includes showcasing traditional industries and enhancing brand synergy through various activities [2] Group 5: Marketing Strategy - The event employs an "online + offline" model, creating an immersive experience with live broadcasts and exclusive online sections on major platforms [3] - The initiative aims to avoid short-term promotional effects by maintaining a high frequency of events and showcasing the diverse strengths of "Guangdong Manufacturing" [3] Group 6: Consumer Engagement - The focus is not just on selling products but on creating experiential consumption that highlights "manufacturing aesthetics," reshaping consumer perceptions and generating new demand [3] - The new consumer demands will drive supply, encouraging enterprises to innovate and enhance product competitiveness [3]