CENTURY HUATONG(SZ:002602) Jin Rong Jie·2026-01-13 07:44Core Insights - Sensor Tower's report reveals that Century Huatong ranks second among Chinese mobile game publishers globally, driven by explosive growth across multiple product categories [1] - The company has three core products listed: "Whiteout Survival" leads the overseas mobile game revenue chart, "Kingshot" secures third place, and "Tasty Travels: Merge Game" debuts at 27th [1] Industry Overview - The global mobile game market is projected to grow steadily, with revenues expected to reach $82.3 billion in 2025, marking a 1.3% increase [4] - The overseas market for mobile games on App Store and Google Play is anticipated to rise by 2%, reaching $69.8 billion [4] - Strategy games are identified as the key growth driver, with a projected 20% increase in global revenue, surpassing $20 billion in 2025 [4] Company Performance - Century Huatong's "Whiteout Survival" has maintained its position as the top overseas mobile game revenue generator for 24 consecutive months [7] - "Kingshot" has rapidly climbed the revenue charts, leveraging a unique art style and innovative gameplay to establish a strong market presence [7] - The company has successfully implemented localized operational strategies, resulting in significant revenue increases in Japan and South Korea, with growth rates of 92% and 70% respectively [7] Market Trends - The casual gaming segment is experiencing robust growth, with the global merge game market projected to increase by 95% in 2025, reaching a market size of over $2.4 billion [8] - "Tasty Travels: Merge Game" has capitalized on this trend, achieving a remarkable 28-fold increase in revenue and debuting at 27th in the overseas revenue rankings [8] - Century Huatong is transitioning from a single blockbuster approach to a multi-category matrix strategy, enhancing its global presence and operational capabilities [8] Future Outlook - The company plans to focus on the casual gaming segment in 2026, aiming to strengthen its dual-track business structure of "SLG + Casual" games [8] - By leveraging its global development capabilities and localized operational experience, Century Huatong aims to capture additional market share in the global mobile gaming landscape [8]