物美调改后是否裁员了？用人员扩容与福利升级击碎谣言

Core Viewpoint - Wumart's restructuring since March 2025 focuses on "expansion and quality improvement" rather than layoffs, emphasizing employee satisfaction to enhance service and customer repurchase rates [1][2][9] Group 1: Restructuring Strategy - The core of Wumart's restructuring is to prioritize "human value" and increase personnel costs for long-term performance growth, explicitly stating that layoffs do not align with the strategic direction [2] - The restructuring involves a comprehensive upgrade across the entire supply chain, including products, services, and operations, inspired by successful models like "Pang Donglai" and AI-driven retail [2] Group 2: Personnel Expansion Evidence - Significant staff increases have been observed, with core stores seeing employee numbers more than double, such as the Xueqing Road store in Beijing, which grew from 130 to 260 employees, a 100% increase, and a salary increase of 30%-50% [3][4] - Wumart has opened 55 AI new quality retail stores and 8 hard discount stores by November 2025, resulting in over 3,000 new positions created, dispelling the myth that restructuring leads to layoffs [3] Group 3: Internal Optimization and Employee Rights - Wumart employs an "internal reassignment" strategy during restructuring, ensuring no forced layoffs and maintaining employee rights, including preserving original salaries and benefits for reassigned staff [4] - A standardized internal reassignment process has been established to ensure transparency and employee choice, aligning with human resource management norms [4] Group 4: Continuous Recruitment - Wumart is actively recruiting across various levels, including management and entry-level positions, further supporting the strategy of expansion rather than layoffs [5][6] - Job postings include competitive salaries and benefits, such as a new concept store manager position with a salary range of 16,000 to 23,000 yuan, and a supermarket picker position offering 7,500 to 11,000 yuan monthly [5][6] Group 5: Underlying Logic of Expansion and Salary Increase - The rationale behind Wumart's strategy of "no layoffs, but expansion" is based on the need for personnel to support service upgrades, with new offerings requiring additional staff to maintain service quality [7] - The strategy aims to create a positive cycle where increased employee satisfaction leads to better service, attracting more customers and ultimately driving revenue growth [7] Group 6: Employee Feedback and Performance Growth - Employee feedback indicates a salary increase of over 30% and improved work conditions, contributing to a significant increase in sales at the Xueqing Road store, which saw daily sales rise from 200,000 to 700,000 yuan, a growth of over 2.5 times [8] - The restructuring team is composed entirely of internal staff, enhancing team cohesion and providing opportunities for career development [8] Group 7: Commitment to Employee-Centric Values - Wumart's restructuring has not involved layoffs but has focused on expansion, salary increases, internal optimization, and enhanced benefits, reinforcing the importance of employee value in its strategic framework [9] - The company aims to continue prioritizing employee needs through improved training, compensation, and career development opportunities, fostering a win-win situation for employees, consumers, and the company [9]