四中全会精神在基层 | 从“馆藏”到“潮流”，陕西让文化资源变消费动力

Core Insights - The article highlights the integration of cultural and tourism industries in Shaanxi, emphasizing the development of cultural tourism as a means to drive economic growth and consumer engagement [1][6]. Group 1: Cultural Products and Innovations - The "Golden Rice Bowl" refrigerator magnet, inspired by a Tang Dynasty gold bowl, has sold over 200,000 units since its launch in August 2024, becoming a cultural product star for the museum [1]. - The Shaanxi History Museum has introduced a new line of cultural products, including a tea set inspired by a national treasure, showcasing a shift towards innovative expressions of cultural heritage [3]. - The museum plans to launch over 300 cultural products under six thematic IPs by 2025, including "National Treasure Imprint" and "Flower Dance of the Tang Dynasty" [3]. Group 2: Digital and Interactive Experiences - The Xi'an Beilin Museum is enhancing visitor engagement through digital technology, allowing guests to interact with historical artifacts via screens and create personalized calligraphy [5]. - The "Horse to Chang'an" cultural market in Xi'an will provide hands-on experiences with cultural artifacts, transforming historical appreciation into interactive enjoyment [5]. - The "Empire Code - Qin Shi Huang's Tomb" XR experience exhibition utilizes advanced technology to create immersive historical experiences, with the first overseas authorized store opening in Vancouver by the end of November 2025 [5][6]. Group 3: Economic Impact and Strategic Development - In the first half of 2025, the cultural and tourism industry's added value accounted for 6.81% of Shaanxi's GDP, indicating its growing strategic importance [6]. - The Shaanxi government is implementing a "Museum+" strategy to integrate cultural resources with various industries, supported by the release of blueprints for cultural creative industries [6]. - The province aims to explore new paths for cultural empowerment in economic and social development by fostering deep integration of cultural creativity with non-heritage, scenic areas, film, and gaming sectors [6].