上海推出马年新春丰盛文旅“菜单”

Core Insights - Shanghai's cultural and tourism bureau is launching the "Travel to Shanghai, Super Spring Festival" initiative for the 2026 Spring Festival, focusing on attracting both local residents and tourists to celebrate in the city [1] Group 1: Event Highlights - A total of 2,570 activities will be organized, including festive events, performances, museum exhibitions, art gallery displays, intangible cultural heritage activities, public cultural events, and child-friendly reading spaces [1] - The Spring Festival will feature 1,369 performances, including a large concert by singer Ren Xianqi, marking the first time such events are included in the Spring Festival lineup [3] - Nearly 60 art museums in Shanghai will host over 100 high-quality exhibitions, including significant displays from the Louvre and Picasso, along with themed exhibitions for the Year of the Horse [3] Group 2: Consumer Promotions - Popular tourist attractions in Shanghai will offer ticket discounts of up to 50%, along with special zodiac promotions and bundled ticket options to cater to various visitor demographics [3] - Additional activities will include intangible cultural heritage performances, pet-themed celebrations, and traditional markets, alongside integrated accommodation and entertainment packages [3] - Major tourism companies are launching diverse promotional products for the local market, such as Eastern Airlines' "Family Reunion Card" discounted tickets and Donghu Group's over 50 "Accommodation +" Spring Festival products [3]