视频丨闻药香、学康养 China Travel解锁消费新场景

Core Viewpoint - The article discusses the growing trend of integrating traditional Chinese medicine (TCM) into tourism, particularly for foreign visitors, highlighting the potential for TCM to enhance the travel experience and attract more international tourists [2][10]. Group 1: TCM Tourism Development - The Ministry of Commerce and nine other departments issued policies to expand service consumption, emphasizing the use of TCM and traditional cultural resources to create unique tourism experiences for foreign visitors [2]. - Regions like Hainan, Sichuan, and Guangdong are seeing an increase in TCM-related tourism products, which are becoming popular among inbound tourists [2]. - Sichuan's TCM Museum showcases over 50,000 unique medicinal materials, providing a distinctive experience for international tourists [2]. Group 2: Tourist Experiences - Foreign tourists, such as those from Germany and Bulgaria, express positive experiences with TCM practices like acupuncture and herbal medicine, noting the comfort and natural aspects of TCM [4][6][7]. - Tourists are engaging in hands-on activities, such as making herbal sachets, which enhances their understanding and appreciation of TCM [7]. Group 3: Challenges in TCM Tourism - The TCM tourism sector faces challenges, including a shortage of professionals who are knowledgeable in both TCM and foreign languages, which limits marketing efforts [10]. - There is a high overlap in TCM tourism projects across different regions, leading to a lack of diversity in offerings [10]. - The integration of medical and tourism sectors is not smooth, which hampers the development of TCM tourism [12]. Group 4: Recommendations for Improvement - Experts suggest a long-term development strategy for the health tourism industry to avoid issues of homogenization and to build a strong international brand [12][14]. - Establishing a coordination mechanism between the medical and tourism sectors is recommended to create a comprehensive inbound medical tourism service platform [14]. - There is a call for a focus on training professionals who can bridge the gap between TCM knowledge and foreign language skills, as well as enhancing the overall tourist experience [16][18].