风自岭南起 广货行天下：山海之珍如何链接全球？

Core Viewpoint - The article discusses the growing global market for Guangdong's agricultural products, particularly the "Chinese New Year orange" and other regional specialties, highlighting their cultural significance and export potential [6][8][10]. Group 1: Agricultural Products and Exports - In Foshan, over 4,000 acres of "Chinese New Year oranges" are prepared for global markets, with nearly 200,000 trees exported annually to countries like Singapore and Malaysia, reflecting a 60% increase in orders [6][8]. - Guangdong's agricultural exports reached 6.573 million tons in the first 11 months of 2025, a year-on-year increase of 13.6%, with 2.58 million tons supplied to Hong Kong and Macau, accounting for 67.4% of the national total [53][54]. - The "frozen dormancy" technology for lychees allows for a shelf life of up to 18 months, leading to a 163% increase in lychee exports to 22 countries [45][47]. Group 2: Cultural Significance and Market Strategies - The "Chinese New Year orange" has become a cultural symbol among overseas Chinese, with Guangdong promoting it as a cultural messenger for Chinese festivals [10][12]. - The establishment of the "Cantonese New Year Cuisine Industry Alliance" aims to penetrate the Shanghai market, which could facilitate entry into Malaysia, showcasing the strategic approach to market expansion [98][101]. - The "Media+" initiative is being utilized to enhance the visibility and sales of Guangdong products, including a recent collaboration with a popular tea brand to promote local specialties [56][96]. Group 3: Industry Innovations and Collaborations - The Guangdong government has implemented the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project," which supports local agricultural industries and enhances product quality [17][18]. - The integration of traditional products like dried tangerine peel with modern marketing strategies has led to significant economic impacts, with the total industry value exceeding 28 billion yuan [50]. - The collaboration between Guangdong and Guangxi in developing health products from star oil vine and dried tangerine peel is expected to generate over 10 billion yuan in total output value [110].