2025年全球智能手机出货量同比增长2%

Group 1 - The global smartphone shipment is expected to grow for the second consecutive year in 2025, with a 2% year-on-year increase driven by high-end market trends and the rising adoption of 5G devices in emerging markets [1] - The smartphone market is gradually shifting towards higher price segments, with consumer demand for premium models being a major driver, while the demand for 5G phones is surging in developing regions [1] - The top five smartphone brands by market share in 2025 are Apple (20% market share, 10% year-on-year shipment growth), Samsung (19% market share), Xiaomi (13% market share), vivo, and OPPO [1] Group 2 - Apple's growth in 2025 is attributed to its expansion in emerging and mid-tier markets, improved product mix, and a significant upgrade cycle as millions of users seek to replace their devices [2] - Samsung's overall shipment growth in 2025 is supported by strong performance in Japan and continued growth in core markets, despite facing challenges in Latin America and Western Europe [2] - Xiaomi maintains stable performance due to its high-end strategy, strong demand in emerging markets, and effective channel management, particularly in Latin America and Southeast Asia [2] Group 3 - vivo's growth of 3% year-on-year is driven by its high-end strategy and strong offline channel execution in India, while OPPO's shipment volume decreased by 4% due to weak demand in China and intense competition [3] - OPPO's integration with realme aims to enhance resource synergy and create a differentiated strategy, with the combined shipment share expected to be 11%, ranking fourth in the global smartphone market [3] Group 4 - The global smartphone market is projected to weaken in 2026 due to DRAM/NAND storage shortages, rising component costs, and chip manufacturers prioritizing resources for AI data centers, leading to a 3% downward revision in shipment forecasts [4] - Despite supply constraints, Apple and Samsung are expected to remain resilient due to their strong supply chain capabilities and positioning in the high-end market, while Chinese brands focusing on lower price segments may face greater pressure [4]