是“韩流”更是“暖流” 悦达起亚迎来“又一春”

Group 1 - The core viewpoint of the article highlights the resurgence of the South Korean wave ("Hallyu") in China, marked by a significant economic delegation visit led by South Korean President Lee Jae-myung, resulting in the signing of 15 cooperation agreements between China and South Korea, including in the field of technological innovation [1] - The economic forum between China and South Korea featured direct dialogues between key automotive leaders, indicating a renewed focus on collaboration in the automotive sector, particularly with Yueda Kia being recognized as a benchmark for Sino-Korean industrial cooperation [1] - Yueda Kia reported a total sales volume of 253,964 vehicles in 2025, reflecting a 2.3% year-on-year growth, achieving positive growth for two consecutive years and maintaining a monthly sales figure exceeding 20,000 units for ten consecutive months [1] Group 2 - Yueda Kia's resilience in the competitive automotive market is attributed to a strategic focus on solidifying manufacturing quality, optimizing channel health, and upgrading service systems, rather than aggressive market strategies [4] - The brand's new slogan "Kia, Driven by Heart" signifies its transformation from a mere automobile manufacturer to a "co-builder of user lives," emphasizing emotional connections with consumers [5] - The brand film "Driven by Heart" conveys warmth and reliability, positioning Kia as a trustworthy partner amidst technological uncertainties, thus enhancing its brand value [6] Group 3 - Yueda Kia's community engagement initiatives, such as collaborating with the Blue Sky Rescue Team and supporting special groups, help build emotional bridges with consumers, reinforcing brand loyalty [9] - The company has successfully established a diverse export lineup, with a cumulative export of 537,000 vehicles over eight years, and in 2025, it exported 122,000 engines, showcasing its global reach [20][21] - The Salt City factory, recognized as a benchmark facility, is undergoing upgrades to align with global standards, enhancing Yueda Kia's strategic position and profitability within the group [23] Group 4 - The upcoming new models, including the new Sportage and EV5 Weekender, reflect Yueda Kia's commitment to meeting diverse consumer needs in both fuel and electric vehicles, with plans for a new large electric SUV by the end of the year [27] - Yueda Kia's dual engine model of "domestic sales + exports" is expected to gain stronger policy and resource support, enhancing its competitive edge in both Chinese manufacturing and global delivery [33] - The recent diplomatic thaw between China and South Korea is seen as a significant opportunity for Yueda Kia, marking a new beginning for the company in the evolving market landscape [35]