Forrester: AI-Led Job Disruption Will Escalate, While Fears Of A Job Apocalypse Are Overstated
Forrester ResearchForrester Research(US:FORR) Businesswire·2026-01-13 09:00

Core Insights - Forrester forecasts that automation and AI will have a modest impact on jobs through 2030, predicting that AI could account for 6% of total US job losses, equating to 10.4 million roles [1][2] - The report emphasizes that rather than eliminating jobs, AI will augment 20% of jobs over the next five years, highlighting the need for businesses to invest in employee training and upskilling [1][2] Group 1: Job Impact and Predictions - Over-automation due to AI hype can lead to costly pullbacks and damaged reputations, with over half of layoffs attributed to AI likely to be reversed as companies face operational challenges [2][4] - AI's influence on job categories is uneven, with junior positions, software developers, and customer service representatives facing the most pressure [4] Group 2: Strategic Recommendations - Organizations should prioritize governance and invest in their workforce, treating AI as a tool to enhance human talent rather than a replacement [3][4] - To maximize AI investments, companies must focus on employee AI skill development and ethical use of AI, measuring readiness through technology change quotient and artificial intelligence quotient [4]