上海发布28条新政促销费，战略重心转变，聚焦六大行业

Core Viewpoint - Shanghai's service industry and consumption are showing strong growth, with service value added increasing by 5.9% in the first three quarters of 2025 and retail sales of consumer goods growing by 5% from January to November, both surpassing national averages. The new policy measures aim to enhance the synergy between service quality improvement and consumption expansion, marking a strategic shift from short-term stimulus to long-term development [1][3][4]. Group 1: Policy Measures - The newly issued measures include 28 policy initiatives focused on optimizing supply and expanding consumption, aiming to cultivate new growth points in service supply and consumer demand [1][4]. - The measures emphasize a systematic linkage between supply and demand, highlighting the importance of quality competition in the service sector and signaling a shift from scale expansion to value enhancement [2][4]. - The policy aims to create a virtuous cycle of "supply upgrade—consumption boost—industry income—reinvestment," particularly through the integration of cultural, tourism, and sports sectors [3][4]. Group 2: Industry Focus - The measures target six key industries: finance, information services, transportation, cultural and entertainment services, life services, and inspection and certification, which together account for approximately 60% of Shanghai's service industry value added [5][6]. - Financial innovation is highlighted as a crucial support for consumption and industry development, with a focus on integrating consumption scenarios with financial products tailored to various needs [6][8]. - The transportation sector is set to enhance service quality through refined management and diverse product offerings, aiming to boost both tourist and consumer flows [6][7]. Group 3: Implementation and Coordination - The government emphasizes the need for effective implementation of the measures, focusing on coordinating service supply with consumer demand and ensuring supportive policy environments [9][10]. - A cross-departmental collaboration mechanism is essential to avoid policy fragmentation and ensure that financial product innovations align with market needs [10]. - Continuous monitoring and evaluation of policy effectiveness through consumer data will be crucial for timely adjustments and resource allocation [10].