Zhong Jin Zai Xian·2026-01-13 08:54Core Viewpoint - JD Seven Fresh Supermarket is launching a fruit category day from January 12 to January 15, offering discounts on over 50 fresh fruit products to enhance consumer access to fresh fruits during winter [1][3]. Group 1: Promotions and Discounts - The "Three Items 15% Off" promotion includes seasonal fresh fruits, fresh-cut fruit boxes, and freshly squeezed juices, featuring popular items with high repurchase rates [3]. - Specific products like the colorful four-fruit cut (400g) are priced at 19.8 yuan, while the fresh watermelon juice (330ml) is available for 12.8 yuan, all benefiting from the additional discount [3][5]. Group 2: Health and Quality Focus - The supermarket is responding to increasing consumer demand for "clean ingredients" and "healthy light meals" by offering several additive-free frozen fruits, such as fresh frozen pineapple and longan meat, priced as low as 9.8 yuan [5]. - The selection includes globally sourced fruits like Australian nectarines and Venus apples, ensuring high quality through direct sourcing from production areas [5][9]. Group 3: Exclusive In-Store Offers - Several winter fruit products are available at exclusive in-store "crash prices," such as the direct-sourced red strawberries priced at 19.8 yuan per box and Guangxi sugar oranges at 7.9 yuan for approximately 950g [7]. - Seasonal offerings like Yunnan highland blueberries are also priced at 7.9 yuan for a 125g pack, aimed at providing affordable quality for family gatherings [7]. Group 4: Supply Chain Efficiency - JD Seven Fresh Supermarket utilizes a direct sourcing model from global premium production areas, reducing middlemen and ensuring fresh quality while lowering procurement costs [9]. - Products like cherries from Chile are available at competitive prices, with 2J grade cherries priced at 118 yuan per box (5 kg) and 3J grade at 159 yuan per box [9].