Husqvarna becomes Title Partner of the British Masters on the DP World Tour

Core Insights - Husqvarna has signed a multi-year agreement to become the Title Partner of the British Masters, a historic golf tournament, with the 2026 event to be held at The Belfry [1] - The partnership aims to showcase Husqvarna's robotic lawnmowers, which are already in use at over 1,700 golf courses globally [2] - Sir Nick Faldo, a six-time major winner and Husqvarna Brand Ambassador, will host the 2026 Husqvarna British Masters [3][4] Company Overview - Husqvarna Group is a global leader in innovative solutions for managing forests, parks, and gardens, as well as construction equipment [7] - The company was founded in 1689 and operates under the Husqvarna and Gardena brands, serving consumers and professionals in over 100 countries [7] - In 2024, Husqvarna Group reported net sales of SEK 48.4 billion and employs approximately 12,300 people across 40 countries [7] Partnership Details - Husqvarna will also serve as the Official Marketing Partner of the 2026 DP World Tour, following a successful collaboration in 2025 [5] - The company will be the Official Tournament Partner for the British Masters and Amgen Irish Open, and a Corporate Partner for several other tournaments [5] - Husqvarna's products will be showcased across DP World Tour channels, emphasizing their commitment to quality in golf course maintenance [5] Product Innovation - Husqvarna launched the world's first robotic lawnmower in 1995 and has been involved in commercial robotic lawnmowing since 2019 [6] - At the recent AIG Women's Open, 15 Husqvarna CEORA robotic mowers managed all 18 fairways, marking their debut on the world golf stage [6]