Core Viewpoint - UR Hangzhou Xiaoshan Yilong Department Store has closed due to business adjustments, with services now provided by the Hangzhou Olympic Sports Center store [2] Company Overview - UR (Urban Revivo) was founded in 2006 and is one of the earliest brands to adopt the fast fashion business model in China [2] - The brand underwent a repositioning in 2015, introducing a globally innovative "fast luxury fashion" business model [2] - As of now, UR operates over 400 stores across China, Singapore, Thailand, and the Philippines, with an online sales network extending to Europe, North America, and other international markets [2] Market Trends - The fast fashion market in Hangzhou is undergoing significant adjustments, with ZARA planning to close its stores in Hangzhou, reducing its presence to only two locations by the end of 2025 [2] - H&M's brand COS has also closed two stores in Hangzhou, while the Korean fast fashion brand SPAO has exited the Hangzhou market entirely [2]
UR关闭杭州市场首店，快时尚品牌收缩趋势明显
Xi Niu Cai Jing·2026-01-13 09:37