中和农信探索农业多功能与乡村多元价值融合发展之路

Core Insights - The article emphasizes the importance of exploring the multifaceted functions of agriculture and developing the diverse values of rural areas to achieve a "win-win" situation of green agricultural transformation and sustainable income growth for farmers [1] Group 1: Comprehensive Service Platform - The company, Zhonghe Agricultural Credit, aims to build a comprehensive service platform that goes beyond traditional agricultural production, integrating services for production, rural life, and ecological development [2] - As of the end of 2024, the platform has served nearly 4.8 million customers, with approximately 3 million utilizing agricultural production or life services, demonstrating effective responses to diverse rural needs [2] Group 2: Technological Empowerment - Zhonghe Agricultural Credit employs a dual approach of "digital + technology" to drive green and efficient agricultural development [3] - The company has developed a mobile app and smart agricultural service management system, enabling over 5,800 local service managers to manage more than 2.2 million acres of farmland with precision [3] Group 3: Sustainable Income Growth - The sustainability of farmers' income relies on a stable industrial ecosystem and trustworthy product services, which Zhonghe Agricultural Credit emphasizes through a robust quality assurance and trust system [4] - The company operates a network covering 23 provinces and over 100,000 villages, transforming dormant rural resources into capital for development and green concepts into income-generating momentum [4]