大众汽车集团2025年在华销量稳中有进 电动化智能化成果加速释放

Core Insights - Volkswagen Group delivered over 8.98 million vehicles globally in 2025, with 983,100 of those being pure electric vehicles, marking a 32% year-on-year increase and accounting for 10.9% of total deliveries [1] - In China, the group delivered over 2.69 million vehicles, successfully achieving its annual target and maintaining its leading position among foreign car manufacturers [1] Group 1 - The company emphasized a "value first" approach amidst intense price competition in the Chinese automotive market, focusing on profitability rather than merely increasing market share [1] - In the fuel vehicle segment, Volkswagen Group plans to deliver over 2.57 million fuel vehicles in China by 2025, capturing over 22% of the Chinese fuel vehicle market [1] - The Volkswagen brand, including Jetta, leads the Chinese fuel vehicle market, with models like Passat, Lavida, and Sagitar performing strongly in their respective segments [1] Group 2 - The group is accelerating its "In China, for China" strategy, with significant advancements in electrification and intelligent transformation [2] - By 2025, the group will enter a strategic "delivery model," launching new electric intelligent models like the Audi Q6L e-tron and Audi E5 Sportback, which have received positive market feedback [2] - Volkswagen Group has invested over €3.5 billion in Hefei to establish an intelligent connected vehicle innovation center, aiming to create a comprehensive end-to-end R&D system by the end of 2025 [2] Group 3 - The company plans to launch over 20 new energy models in China by 2026, including pure electric, plug-in hybrid, and range-extended vehicles, equipped with advanced intelligent connected technology and L2++ level driving assistance [3] - By 2027, the group aims to introduce over 30 electrified models in China, with projections reaching around 50 models by 2030 [3] - Volkswagen Group officially commenced vehicle export operations in 2025, successfully exporting its first batch of vehicles to the Middle East, with plans to expand into ASEAN, Middle East, Central Asia, Latin America, and Africa [3]