雅诗兰黛被曝考虑打包出售三个品牌，整体估值低于之前收购价格

Core Viewpoint - Estée Lauder is considering selling three brands: Dr.Jart+, Too Faced, and Smashbox, with a potential valuation significantly lower than their original acquisition prices [2] Group 1: Brand Valuation and Sale - The estimated sale price for the three brands is in the "low nine figures," approximately between $300 million to $500 million [2] - Estée Lauder acquired Smashbox for $2-3 billion in 2010, Too Faced for about $1.45 billion in 2016, and Dr.Jart+ for over $1.1 billion, totaling over $2.5 billion for all three brands [2] Group 2: Strategic Changes and Brand Performance - Since the new CEO took office in January 2025, Estée Lauder has initiated significant changes, including a new growth strategy called "Beauty Reimagined," focusing on a streamlined organizational structure and reallocating resources to brands with higher growth potential [2] - The brands in question have seen a decline in performance and competitiveness over time, leading to their consideration for sale [2][3]