Zhong Guo Xin Wen Wang·2026-01-13 09:50Group 1 - The core viewpoint of the article highlights the rapid rise of Chinese robotic vacuum cleaners, which are becoming a preferred choice for global consumers, with significant market share and growth potential [1] - According to IDC data, the global shipment of smart robotic vacuums is expected to reach 17.424 million units in the first three quarters of 2025, representing a year-on-year growth of 18.7% [1] - Chinese manufacturers, including Roborock, Ecovacs, Dreame, Xiaomi, and Yunji, dominate the global market, accounting for nearly 70% of total shipments [1] Group 2 - Southeast Asia is identified as a key market for Chinese brands, with retail sales of robotic vacuums in the region increasing by nearly 40% year-on-year in the first seven months of 2025 [1][2] - The market share of Chinese robotic vacuums in Southeast Asia surged from 38.8% in the same period of 2024 to 64.1% in 2025, indicating strong growth momentum [1] - Factors contributing to the success of Chinese products in Southeast Asia include a complete consumer electronics supply chain, agile supply chain responsiveness, and effective channel operations [2] Group 3 - The rapid growth of e-commerce in Southeast Asia, along with a young population and high digitalization, creates favorable conditions for the long-term development of smart cleaning products [1] - Companies are enhancing brand influence through efficient channel operations, leveraging both online and offline strategies to adapt product offerings and pricing based on consumer preferences [2] - Sales of leading Chinese robotic vacuum brands on the Lazada platform are experiencing double-digit growth in 2025 [2]