郑州已无店！初代网红奶茶“再退一城”，3年前就已退出广州！曾因“脏脏包”爆红，如今一年关店132家

Core Viewpoint - Recent reports indicate that all Lele Tea stores in Zhengzhou have closed, with similar claims from Guangzhou, raising significant public attention [1][3]. Group 1: Store Closures and Current Status - Lele Tea's official customer service confirmed that there are currently no stores in Zhengzhou [3]. - In 2022, all Lele Tea stores in Guangzhou were closed, which is notable as Guangzhou has the highest number of milk tea stores in China, with nearly 14,000 [3]. - Over the past year, Lele Tea has closed 132 stores, leaving a total of 399 operational stores across 27 provinces and 79 cities [5]. Group 2: Historical Context and Growth - Lele Tea opened its first store in Shanghai in February 2016, initially focusing on "tea drinks + soft packages" [5]. - The brand gained popularity in 2017 with the "dirty bag" pastry, surpassing competitors like Lady M in Shanghai [5]. - In 2019, Lele Tea completed a Pre-A round financing of nearly 200 million yuan, leading to rapid expansion across major cities [8]. Group 3: Market Position and Competition - Lele Tea's market valuation was approximately 1.203 billion yuan after a 5.25 billion yuan acquisition of a 43.64% stake by Nayuki Tea [8]. - The competitive landscape has intensified, with new milk tea brands emerging, leading to a contraction in the market for initial popular brands like Lele Tea [12]. - As of January 12, 2026, the total number of milk tea brands exceeded 4,000, with nearly 400,000 stores, but the net growth has been negative, with a decrease of 35,000 stores in the past year [12].